Banner Ad (Spec Ad)

Approach
The approach was to ensure the benefits of each image would build on the previous one, whilst making sure each image would also give a benefit on its own. The benefits would work from image one where the focus was on the love of learning, leading to image two where the focus shifted to the promotion skills and interllect from such an early age. The final image then showed how this would ultimately inspire the child's success as they grow. The tone coming across friendly, fun and promotional.

Client and product
A banner ad for ABC Toys' website - a fictional toy company - aimed at parents with children from 6 months to 4 years old, who are very concerned with making sure that their children get every opportunity to develop their minds as best they can.