Direct Mail (Spec Ad)

Approach
The approach was to focus on the provision of a variety of healthy, fast, and tasty meals for families— all the more affordable with the coupons. I ensured there was a variety of recipes to catch more of an audience, and that the tone remained friendly and helpful. There was room for plays on words in the headings and using language that hinted at the benefit of this being luxurious as well as affordable.

Client and Product
The direct mail piece will focus primarily on recipes for these kinds of meals that feature Campbell’s Soup, but it will also include coupons for the soups. The target audience are busy parents, particularly mums, who struggle to come up with creative, fast, healthy, affordable, and tasty meals to feed their families.