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Product Page (Spec Ad)
Project type
Product Page
Approach
I gave clear benefits playing on being able to deliver their past lifestyle that they may have given up hope with or be yearning to get back to. With two headlines being part of the brief, each focused on different benefits with one being more literal in what the product gives, and the other giving the deeper benefit of a new (or old!) lease of life.
Company and product:
A product page for turmeric supplements for a well-known supplement and health food UK high street brand, Holland & Barratt. The product is aimed at adults aged between 50 and 80, who were previously fit and healthy but have been struggling with their mobility and experiencing stiff, aching joints. The tone required was a reassuring, hopeful, positive and down to earth voice.
Challenge
To highlight the benefits to an audience that may be skeptical on the use of supplements.
